![]() ![]() Mindy's new look seamlessly combined with Hulu's premium feel- striking a successful balance between the two. Hulu's electric green), patterns, and expressive emojis. All creative spoke to Mindy's loyal audience and directly reflected Mindy's fearless sense of style and self in its bright and bold colors (e.g. The event flourished across all social platforms through hilarious photos, gifs, and nostalgic Mindy-centered party games adapted for the modern social media audience and medium. The strategy for appropriately celebrating Mindy's arrival to Hulu? We did what Mindy herself would do! We developed a must-attend all day online social event under the hashtag #MindyOnHulu. We managed to establish The Mindy Project on Hulu as a must-follow, high-quality, high energy campaign that directly reflected Mindy Kaling's radiant and infectious personality. Our goal was to convey Mindy Kaling's widely praised personality and fresh comedic voice that make the show so unique, successful, and laugh out loud funny. Upon assessing where the series' creative had been previously, we found opportunities to visually upgrade the aesthetic to match Hulu's premium standards. ![]() Creatively, the objective was to differentiate and elevate The Mindy Project, now on Hulu. The overarching goal for The Mindy Project was to socially celebrate the series' return and its proud new establishment on Hulu. ![]()
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